There is no secret that the textual information is displayed on any website when users land on them. In order to make the texts comfortable to read and make it easier for visitors to perceive the information presented on the website, it is necessary for Web Development and SEO professionals to work carefully with typography Design.
In simple language, the typography
is the printed texts. As all website owners tend to improve the readability of
the text content, they need to be careful about the fonts they choose for their
websites. They should choose such fonts that facilitate comfortable reading
without straining human eyes. So, let’s look at the ways the typography in web
design can affect the perception of information.
- The Fewer fonts, The Better Your Website Will Be
Many designers use many fonts or
styles on websites. And, of course, it’s a big mistake if you think about the
readability of your website content. Try to use only 2 or 3 fonts and always keep
in mind that the main text of the site should be in the same font and size.
Just choose one font for the
headings and stick to it in all circumstances. Go for other fonts only in
extreme cases, such as to write subtitles. Never afraid if you use two different
fonts on your website. Just focus on the unity of color, density, etc. to
maintain consistency on your website.
- Fancy or Boring Fonts Can Repel Visitors
Always be careful about the fonts
you select for your website. Using fancy or boring fonts makes your website
look unprofessional & repels visitors away from your website. Always choose
a standard font for your website content. Reduce the font size appropriately If
you have problems with a lack of space for text. Always add spaces between paragraphs
as it will l give some breathing space to visitors while reading the content.
- Correct Alignment Is Mandatory
Many website owners, SEO
professionals, and web designers ignore the huge importance of content
alignment. If the content is not aligned, it looks unprofessional up to a great
extent. So, before making your content live for search engines and the targeted
audience, make sure your content is properly aligned.
- Don’t Use Decorative Fonts If Possible
Many Website owners use decorative
fonts on their website in order to make it look completely different and
impress visitors. If you also do so, be careful about it as decorative fonts
often worth a story or are used in certain cases, such as for titles and
subtitles. If possible, please avoid using decorative fonts for displaying the
main text content of your website.
- Font Size Always Matters
If you want to improve the
consumption of your website content, font size matters a lot. Too large or too
small fonts can dilute the attractiveness of the content. Although, it is
easier to change the font size using the computer keyboard commands. But, you
can’t expect all customers to take this action at all the times. So, make sure
that the content of your website has an appropriate size, allowing users to
read the available content without straining their eyes.
- Always Care About Content Readability
As we all know that the time spent
on the site by regular and random visitors, the number of pages they viewed is
considered by Google while ranking websites in its SERP. All website owners try
their level best to get users to stay longer on their sites by providing useful
content. Good articles generate interest, feedback, comments, etc. and
encourage them to hang around websites for the maximum time and make transactions.
All these are possible only when the readability of the text is good.
Always keep in mind that today’s
audience chooses the most visually attractive and easy-to-read materials
despite the availability of millions of websites and web pages. So, you must
focus on content readability (using a good font) to provide the maximum
convenience to visitors when they the site content.
- A Good Color for Fonts
Did you ever consider what colors
are the best for fonts? Whether you believe it or not, Black, blue, white, red,
etc. are prominently used for fonts. A brightly colored font is difficult to
see and read. Choose good colors for the text content of your website to
attract the targeted audience and improve the level of content consumption.
Final Words
All website owners must keep in mind
that the Typography design is an important element in web design and
development, SEO campaigns, and other activities of digital marketing. Due to
the lack of time & urgency of work, 99% of all clients never always look at
this aspect of design. Website typography design should be standard be
standard, without many frills, to increase the content readability &
website use up to a great extent.
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